Union Properties
Xntric by LPS spearheaded the digital, social, and content strategy for Union Properties, redefining its brand identity and amplifying its market presence. By aligning its legacy with contemporary real estate trends, we ensured a seamless transition into a new era of growth.
We focused on repositioning Union Properties as a forward-thinking real estate brand while preserving its established equity.
About the project
A unified brand identity for a competitive market
We developed a modernized brand identity aligned with contemporary market trends, supported by an engaging digital strategy to drive audience interaction. Our targeted content marketing campaigns enhanced visibility and credibility, while the seamless integration of digital assets across multiple platforms ensured a cohesive brand presence.
Overview
Union Properties sought to refresh its brand identity and launch its latest flagship project in Motor City. Our strategy combined digital innovation with compelling storytelling, creating a seamless connection between the brand and its audience.
Challenges
Challenges & How we overcame them
- 01Brand perception shiftUnion Properties was perceived primarily as a legacy brand. We modernized its positioning with a strategic digital and content-driven approach.
- 02Market competitionThe Dubai real estate sector is highly competitive. We leveraged targeted digital campaigns and engaging social media content to enhance visibility.
- 03Audience engagementBridging the gap between the brand and its audience was crucial. We developed interactive campaigns that resonated with potential investors and homeowners.
Solutions
We've delivered!
Modernized brand identity
Engaging digital strategy
Targeted content marketing
Integrated digital assets
Increased registrations & awareness
E-commerce
Builder renderings
Builder renderings is a company of 3D visualization, devoted solely to the real estate market. They help customers feel attached to their future homes before the construction even starts, saving costs for alterations and remodeling.
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