Mashreq’s Brand
In the fast-paced digital era, Mashreq sought a dynamic, innovative approach to engage its audience through compelling brand campaigns and video storytelling. LPS took on the challenge to craft a seamless, multi-platform content strategy that positioned Mashreq as a progressive financial institution.
Our collaboration with Mashreq was centered around comprehensive product campaigns that merged digital, social, and video storytelling.
About the project
A 360° approach to brand engagement
Our collaboration with Mashreq was centered around comprehensive product campaigns that merged digital, social, and video storytelling. By orchestrating a cohesive brand narrative, we helped Mashreq create meaningful connections with its audience while reinforcing its commitment to financial security and empowerment.
Overview
Mashreq sought to establish a powerful online presence that would not only connect with its audience but also reinforce its position as a progressive financial institution. The goal was to create visually compelling campaigns that captured attention through high-quality production, dynamic storytelling, and immersive visuals. At the same time, the messaging needed to be strategically aligned with Mashreq’s core brand values—trust, innovation, and customer empowerment.
Challenges & How we overcame them
Challenges & How we overcame them
- 01Crafting a distinct brand identityMashreq required a fresh, modernized approach to storytelling that differentiated it from competitors. We developed bold visual themes, strong messaging, and relatable narratives to bring its brand to life
- 02Driving engagement in a competitive MarketIn a crowded digital space, standing out was critical. Our solution? A data-driven content strategy, leveraging interactive videos, user-driven storytelling, and high-impact creatives to enhance audience participation.
- 03Communicating financial security effectivelyTrust is paramount in banking. We crafted clear, empowering messages that showcased Mashreq’s commitment to fraud prevention, financial literacy, and customer protection, ensuring a reassuring yet forward-thinking brand persona.
Solutions
We've delivered!
Conceptualized and executed high-impact campaigns
Produced engaging video content
Targeted content marketing
Developed a cohesive content strategy
Enhanced brand perception
E-commerce
Builder renderings
Builder renderings is a company of 3D visualization, devoted solely to the real estate market. They help customers feel attached to their future homes before the construction even starts, saving costs for alterations and remodeling.
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