Dubai Silicon oasis authority
Dubai Silicon oasis authority (DSOA) was traditionally known as a commercial office space. Our goal was to reshape its brand perception, positioning it as a dynamic and thriving lifestyle hub that seamlessly integrates corporate, retail, and residential spaces.
We crafted a comprehensive strategy to redefine DSOA’s brand presence. By leveraging creative storytelling,
About the project
A 360-degree strategic shift
We strategically repositioned DSOA, transforming it into a holistic lifestyle destination with a compelling 360-degree communication strategy that ensured a strong and unified brand presence. Through engaging video production and digital storytelling, we amplified the brand’s appeal, while a dynamic social media and content strategy drove engagement and increased visibility across platforms.
Overview
Xntric by LPS took a shapeshift approach to transform DSOA’s brand identity. Through meticulous research and creative execution, we uncovered the brand’s core essence, seamlessly integrating its diverse facets. Our strategic communication efforts amplified DSOA’s brand presence across all touchpoints, ensuring a cohesive and compelling narrative.
Challenges & how we overcame them
Challenges & how we overcame them
- 01Limited brand perceptionDSOA was primarily seen as a corporate hub. We redefined its image through engaging campaigns, high-quality content, and social media storytelling to showcase its lifestyle aspects.
- 02Diverse brand entitiesThe brand needed a unified voice across corporate, residential, and retail sectors. We developed a cohesive communication strategy that highlighted each segment while maintaining a consistent brand tone.
- 03Lack of digital engagementDSOA’s online presence needed revitalization. We introduced immersive social media content, interactive campaigns, and video production to increase engagement and brand recall.
Solutions
We've delivered!
Holistic Lifestyle Repositioning
360° Brand Communication
Engaging Visual Storytelling
Dynamic Digital Presence
Targeted paid campaigns
E-commerce
Builder renderings
Builder renderings is a company of 3D visualization, devoted solely to the real estate market. They help customers feel attached to their future homes before the construction even starts, saving costs for alterations and remodeling.
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