Dubai Chambers
We enlisted 8 gaming streamers to amplify the campaign’s reach. Two micro-streamers integrated Dynamic Ads within their Live Streams twice a week.
We enlisted 8 gaming streamers to amplify the campaign’s reach. Two micro-streamers integrated Dynamic Ads within their Live Streams twice a week.
About the project
A Campaign That Spoke the Audience’s Language
The Dubai Chamber of Digital Economy launched the App Olympics Competition, a groundbreaking initiative to empower Emirati coders and cultivate digital innovation. The objective was to maximize registrations and create widespread awareness, positioning the competition as a premier platform for aspiring developers. However, with a competitive digital landscape and multiple initiatives vying for attention, engaging the right audience effectively was a key challenge.
Overview
The Dubai Chamber of Digital Economy introduced the App Olympics Competition to empower Emirati coders and foster digital innovation. Aimed at maximizing registrations and positioning the competition as a premier platform for aspiring developers, the challenge lay in cutting through a competitive digital landscape and capturing the right audience’s attention. To tackle this, we implemented a multi-channel marketing strategy that combined gaming influencer partnerships, interactive live sessions, bilingual dynamic ads, and precision-targeted digital campaigns. By leveraging highly engaged gaming communities, we ensured the initiative resonated with tech-savvy participants, leading to unprecedented engagement and record-breaking registrations.
Challenges & How We Overcame Them
Challenges & How We Overcame Them
- 01Limited AwarenessThe App Olympic competition was a new initiative, and many Emirati coders were unaware of its existence..
- 02Capturing Interest in a Competitive SpaceWith numerous digital initiatives running simultaneously, standing out was a major challenge. Instead of relying on traditional promotions.
- 03Language & Cultural RelevanceThe diverse Emirati audience required a campaign that resonated with both Arabic and English speakers.
Solutions
We've delivered!
Influencer-Led Campaign
Dynamic Ad Integration.
Live Streaming Strategy
Bilingual Content Execution
Increased Registrations & Awareness
E-commerce
Builder renderings
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