CSR UAE Fund
CSR UAE Fund is a federal authority responsible for setting governance frameworks and directing corporate social responsibility (CSR) contributions toward national priority initiatives in the UAE.
The organization ranks and rewards businesses based on their CSR efforts while enabling relevant authorities to regulate socially responsible corporate practices.
About the project
Transforming CSR awareness into action
By developing a cohesive and authoritative brand from scratch, we helped CSR UAE Fund establish itself as the benchmark for corporate social responsibility in the UAE. Our strategic branding approach ensured that their message was clear, their identity was strong, and their impact was amplified across industries.
Overview
CSR UAE Fund is a federal authority that sets the governance framework for Corporate Social Responsibility in the UAE, directing business contributions toward national priority initiatives. Our goal was to build a brand identity that reflects the Fund’s mission, positioning it as the leading entity for CSR governance and corporate engagement in the UAE. From conceptualizing a brand strategy to designing a strong visual identity, we crafted a branding system that resonates with businesses, stakeholders, and the community.
Our challenges
Challenges faced in branding CSR UAE fund
- 01Establishing a unique identityCSR UAE Fund was a newly formed entity with no prior brand recognition. The challenge was to create a distinctive brand identity that positioned it as the leading authority in Corporate Social Responsibility (CSR) governance in the UAE.
- 02Aligning with UAE’s national visionThe UAE has a strong focus on sustainability, corporate responsibility, and social development, aligning with global Sustainable Development Goals (SDGs). The brand identity for CSR UAE Fund needed to reflect these priorities and integrate seamlessly with the UAE’s overall vision for social and economic progress.
- 03Engaging diverse stakeholdersCSR UAE Fund interacts with multiple stakeholders, including government entities, private corporations, NGOs, and the general public. The challenge was to create a brand that speaks effectively to all these audiences.
- 04Building awareness from scratchSince CSR UAE Fund was a new organization, it had no established reputation or audience. A major challenge was increasing brand visibility and positioning it as the go-to authority for CSR in the UAE.
Inner pages
Solutions
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Multi global language
Simplified booking process
Mobile-First approach
Immersive visual design
Optimized performance and SEO
E-commerce
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